New Rochelle Sets Halloween Plaza Date
City officials pair a costume contest with a mobile service hub to boost downtown foot traffic on October 29.
By Kevin Iyer ·

New Rochelle will host a Halloween-themed evening at Anderson Plaza on Thursday, October 29.
The city government, the Downtown Business Improvement District, and the local Chamber of Commerce are co-organizing the event. It will run from 6 to 9 p.m., with a backup date of October 31 if weather conditions require a shift. The primary goal is to activate public space while directing visitors to local retailers.
Entertainment includes a dance performance by Total Package, described as inspired by the Michael Jackson film. The Downtown BID sponsors this specific act. A costume contest is scheduled for 8 p.m., with awards supplied by participating local merchants. These prizes aim to reward attendance and encourage residents to explore the commercial corridor.
City Manager Wilfredo Melendez stated that the night aims to bring people together and support the businesses that define the downtown area. He emphasized the creation of engaging experiences in public spaces. Anne Gold, Executive Director of the Downtown BID, noted that the event starts a themed weekend. She encouraged attendees to download a specific map from newrochelledowntown.com to locate special offers.
A Mobile City Hall will be stationed at the plaza during the event. This setup allows residents to access city services and resources without visiting a standard office. Downtown businesses have agreed to present special discounts to customers during the three-hour window. The combination of cultural programming and administrative access distinguishes this event from standard seasonal festivals.





